IDLEWILD · ULUWATU

Guest Journey Map

Digital Touchpoints · 2025

9 Total
2 Live
7 To Set Up
Progress 22%
Last updated —
Pre-Booking — Discovery & Conversion
In Progress 🌐
Website
Public-facing landing page. The primary brand expression before a guest books.
  • Public landing page — villa overview, photography, tone
  • Hidden guest info pages (URL-gated, not in nav)
  • Links out to Airbnb listing for booking
  • Links out to Instagram
In Progress 📷
Instagram
Discovery channel. Voice-led content, not sales-led. Bio link routes to website.
  • Bio link → Website landing page
  • Stories can link directly to Airbnb
In Progress 🏡
Airbnb Listing
Booking platform. Facts first, feeling second. All practical info lives here.
  • Listing copy in IDLEWILD voice
  • Post-booking: auto-message triggers WhatsApp flow
Booking confirmed on Airbnb → villa manager sends WhatsApp welcome message with website hidden link for pre-arrival reading.
Booking Confirmed
Pre-Arrival — 1–3 Days Before
To Set Up 💬
WhatsApp
Pre-Arrival
First direct voice contact. Practical, warm, not over-eager.
  • Arrival time confirmation
  • Transfer / directions info
  • Link to hidden website guest info page
  • Link to Google Maps pin for property
In Progress 🔗
Before You Go
Page
URL-only access. Pre-arrival reading — what to expect, how to arrive, what to bring.
  • Arrival logistics (time, access code, parking)
  • Villa overview — what's included, staff contact
  • Links to tourist info page and PDF download
  • Google Maps pin embedded or linked
Arrival
In-Villa — During Stay
To Set Up 💬
WhatsApp
During Stay
Ongoing channel with villa manager. Available, not intrusive.
  • Guest questions, requests, adjustments
  • Check-out reminder (day before)
  • Same number as pre-arrival thread
To Set Up ◻
In-Villa QR Code
Physical touchpoint in the villa — framed card or surface-printed. One scan, four destinations.
💬 WhatsApp Direct chat with villa manager
🏡 Villa Guide PDF + landing page
🗺 Uluwatu Recs PDF + landing page
📍 Google Pin Property location
To Set Up 📄
Villa Information
Page + PDF
House guide. How things work, where things are, who to call.
  • WiFi, appliances, pool, A/C
  • Staff hours and contact info
  • Check-out instructions
  • PDF version downloadable for offline use
To Set Up 🌴
Uluwatu Recommendations
Page + PDF
Local knowledge, IDLEWILD-filtered. Not a generic Bali guide.
  • Uluwatu-specific: temples, surf, sunset spots
  • Restaurants and warungs worth going to
  • Taxis / transport recommendations
  • PDF downloadable for offline use
QR code links to a simple landing page (or Linktree-style page) with the four options clearly listed. Each option opens in a new tab. The page itself should be minimal — IDLEWILD-branded, no fuss.